City Council seek Nelson’s next Sports Ambassador
NELSON, BC (September 18, 2025)--The City of Nelson is calling for applications and nominations for the community’s next Sports Ambassador, a celebrated role that recognizes athletes who inspire both on and off the field.
Each year, City Council selects one individual athlete, group, or team who has achieved a high standard of excellence in their athletic pursuits and who represents Nelson’s sports and recreation community in a positive, inspiring way. The chosen Sports Ambassador is announced at a Council Meeting or the City’s Annual Reception and receives a $1,000 honorarium.
“Our Sports Ambassadors highlight how sport connects us,” says Nelson Mayor Janice Morrison. “They inspire us both on and off the field, and their commitment to our community makes them role models we can all be proud of.”
Sports Ambassadors are committed athletes who lead by example. They strive for success in their sport while giving back to the community, and they embody the value of recreation and active living, earning the respect of teammates, competitors, and community members alike. Applications and nominations are now open, and the deadline to nominate yourself or someone who inspires you is October 17, 2025.
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BACKGROUND:
The 2025 Sports Ambassador was volleyball player Atlyn Proctor. Atlyn graduated from L.V. Rogers Secondary School in 2024, where she was awarded their Most Outstanding Athlete. As a member of LVR’s volleyball team at the AAA provincials, she was acknowledged as a first Team All-Star. In addition, Atlyn was a member of team U18 B.C. Atlyn was offered a full scholarship to Hutchinson Community College in Kansas, where she plays for the Blue Dragons.
Previous Sports Ambassadors are: Lola Brouillette, boxing (2024); Jazmine Lowther, ultrarunning, (2023); Travis Hauck, mountain biking (2022); Jesse Pineiro, boxing (2021); and Matti Erickson, track (2020).